Concept Board - Music Evolution

ARTIST STATEMENT

For the last assignment, “Time and Space”, I choose topic about music and my artwork title is “Music Evolution”. I choose 4 different decades which is 70’s, 80’s, 90’s and current music or songs. I traced the different artist or musicians to show the differences of music evolution which is I choose John Lennon, Michael Jackson, Backstreet Boys and Skrillex. John Lennon is represent for 70’s. He’s the famous artist on that decades with his song called “Imagine”. The reason why I choose grey as a background for 70’s era because I think that decades are black white, I mean like black and white screen and old school. Plus, it represented the space for music at that time is not too wide and less is known. Next, I choose Michael Jackson to represent for 80’s. He’s known with the songs like Beat It, You’re Not Alone and many more. I choose the white colour for 80’s because I think that, that decades were commencement of time produced many new music generation and that is where commencement the originality of music industry. For 90’s, I choose Backstreet Boys as my subject because for me 90’s era were famous with band boys, group or duo such as Spice Girls, Destiny’s Child, Metallica and many more. Backstreet Boys song, “I want it that way” is the top songs for 90’s. I choose the purple background because purple represent as a unity. As I said, 90’s were famous with band boys or group artist which is I want to highlight it is a combination of group members united to make an album, the songs and other music industry stuff. Last but not least, I choose Skrillex to represent for the current music evolution. The red background that I put because for me red colour is represent for extreme , mainstream and wild. Skrillex is known with the dumbstep music which is it’s too extreme and wild for our generation but this kind of music are acceptable for young people like us to express ourself. The typography that I used is “music” and “evolution”. Word of “music”,I used digiface wide medium because this type of font looks like digital and it’s suitable to represent the time for music evolution. While the word “evolution” I used the font Usuzi Italia. The moment when I saw this font, I felt that this font can represent the meaning of evolution itself.